The more fans we have on board with #UnfollowNHLSept15, the bigger the message we send to the NHL and the bigger the impact we can make! Tell your friends, tell other fans, tell your teammates! Talk about it, write about it, tweet about it, blog about it, design about it! Get the word out about this social media initiative to help prevent a possible 2012-13 NHL lockout! Show the league just how much we hockey fans care about our sport!